Willis Tower Interactive Displays

Videos excerpts from educational interactive displays in the Willis Tower (formerly the Sears Tower). The “Up” videos consisted of a projector and an elevator button. While standing on the projector and pushing the button, participants were given¬†the experience¬†of flying straight up to the 103rd floor (the height of the tower) and back again.

Role: Design, Motion Graphics, Production

Client: Hornall Anderson