Reality Check

Reality Check is one of those quietly awesome companies that has developed a reputation for delivering personal service and accountability in an industry that can sometimes feel impersonal and automated. Based here in Seattle, Reality Check offers mystery shopping, customer surveys, and internal auditing tools to help businesses measure and improve their customer service. And if you’re in an industry that relies on customer relationships, you know just how valuable these services can be.


Reality Check needed an updated website that educated visitors on their service offering and conveyed what they stood for as a brand. We started by greatly expanding the brand’s visual toolkit, adding custom illustrations, dynamic photography, and a bold-but-not-loud use of color and typography. We then designed and built a custom WordPress site to tell the Reality Check story and serve as a resource both for customers and their internal audience of evaluators. The result is a site that is elegant to use, simple to maintain, and will be able to grow along with this brand for years to come.