Medical Consultants Network is a national provider of medical consulting services. They had recently invested in a completely new and updated brand identity, and our first order of business was to extend that new look and feel to a brand new website.
(A quick shout out to the talented folks at Hornall Anderson for delivering an identity system that is cohesive, compelling, and truly unique in this industry.)
The site needed to speak to three very different audiences: Their clients, their huge network of consulting physicians, and the patients they interact with. We needed to convey vital information about MCN’s services and what makes them unique. In true MCN fashion, we took a no-frills, no-fluff approach to both. The clean modern aesthetic is anchored by patterns, images and illustrations that set them apart from the sea of stock photography in their industry. The copy, while approachable, wastes little time in getting to the point.
This WordPress-based site is responsive and designed to scale up as this organization continues to grow.