Our client, Syntonic, has some pretty amazing technology that works behind the scenes to give marketers and app developers new and more powerful ways to engage their consumers via their mobile apps and devices. Their product, Freeway by Syntonic, enables 3rd parties to remove the hurdle of high data costs by actually sponsoring customers data when they use their apps. The technology is pretty breakthrough, but it involves a lot of complex interactions between developers, mobile carriers and users. Our job: make it simple and compelling in about 60 seconds.
This video leverages custom animations based on Syntonic’s look and feel to explain what Freeway does, who it benefits, and how they engage with it. The video is designed for use across multiple channels, including trade shows, web, sales presentations and social media.
Role: Design, Motion Graphics, Production